Some Questions to Ponder

• Who are you or your organization?
  
• Who is your audience?
  • Is your audience information literate?
    
• What does your audience expect from you?
  
• What are your goals?
  • For what problem will your information, its structure, and its format be the solution?
    
• How will your audience find and use your information?
  • How will your information be organized?
  • Are built-in search mechanisms appropriate?
  • What expectations do your users have for quality, accuracy, comprehensiveness, and timeliness?
    
• Who will keep your publication timely and complete?
  
• How will you receive feedback from your users?
  
• How will a user needing assistance with your information obtain that assistance?

LLLarsen, VLWarnick, First published December 1994. Last revision January 2002