Planning and Organizing Websites
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Lida L. Larsen
Web Services
Office of Information Technology
University of Maryland, College Park
www.inform.umd.edu/Web/Planning
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Organizing the Content
The Web Style Guide identifies four key purposes for a
website: Training, Teaching, Self-Education, and Reference. Some sites
fit into more than one category.
- Training: brief and linear - take a step at a time and when you've
mastered the current step you move the the next step.
- Teaching: complex and often linear - materials are grouped according
to topics and little embedding of links is done. Users at these sites are
also the ones most likely to want to print out pages.
- Self-Education: complex and non-linear - from any starting point
mulitple options, all interlinked, are available, allowing the user a
flexible path so they can learn independently. Links are often embedded
in the content. Users at these sites often print pages for later study or
referral.
- Reference: Just the answer to my question, please! Reference sites
provide users with tons of information and no specific path in which to
find it - though they will have many themed categories from their homepage
and almost always a prominent search feature.
Getting Started
- Decide what the purpose and scope of the site is to be
- Identify what "chunks" of information you have and who, precisely,
owns these content chunks.Important to remember - if you do not own the information -
then
you shouldn't publish the information. The information owner has
responsiblity to make the information available online so that you can
link to it.
- Identify logical divisions - or general
categories. These may be the main topics on your homepage.
- Organize the chunks of information according to the logical
divisions keeping in mind their relative importance to one
another. In the end you'll want the more general information closer to
the homepage and the more specific information in sub-sections. Chunks
should rarely be more than three web screens.
- Here's an exercise to try with your users - put the chunks
of
information on pieces of paper and have them organize them into general
categories or specific paths.
- Always be willing to reorganize the site's structure while in
the planning stages. This is an ongoing process - involve your users!
- Outline several scenarios on how the content may be used. What
tasks will your users do at your website?
- Involve users in this process.
- Create storyboards for key scenarios.
- Have users validate your storyboards.
- Revise storyboards based on user feedback.
- Continue the process . . .
Navigation - don't lose your users
The three click rule - users want to find what they are looking for in
"three clicks." You take your chances with losing them after that.
Tables of content and navigation bars, whether text links, buttons, or
tabs, should limit the
number of options in each grouping. It's better to have several
navigation bars of six or less items. More than six and the it's harder
for the human brain to process them.
Websites should have clear and consistent navigation options
throughout
the site. There should always be links to the homepage, the key sections
of the site, the starting point for the section the page is in, and the
spawning page.
For complex sites always include a sitemap to help users navigate
between sections of the website. "I know that information was at this
site -but where?"
When providing links to other websites, consider the option to open a
new browser window when they select a link off your site. They may wander
off to new websites - but they'll still have your website on their screen
too.
Implementation for Usability
Maintenance
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LLLarsen, VLWarnick, First published December 1994. Last revision
January 2002