Lida L. Larsen
Web Services
Office of Information Technology
University of Maryland, College Park www.inform.umd.edu/Web/Planning
Mission and Goals
Write a Mission Statement. Set goals and objectives for the website
based on the needs and interests of the organization and its publics.
Keep the goals in mind as you make decisions and design to meet your
objectives.
Mission
What is the purpose of the website? (For what problem is the website the solution?)
Is this in alignment with your organization's mission statement?
Goals
What are your immediate goals?
What are your long term goals?
Objectives
What objectives can you set to work towards your goals?